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When to use it

Together‘ is our strapline. It is an important part of our brand personality, both internally and externally.

It is also a graphic asset. As with other graphics, please only use the approved artwork.

Kent Fire & Rescue Service logo with strapline

This strapline is versatile and will support the logo in both promoting the work of Kent Fire and Rescue Service and as a reminder to customers of what the organisation stands for.

The strapline works particularly well when used in conjunction with content that amplifies it in some way to a specific audience. For example, campaigns promoting fire safety or recruitment.

There will be circumstances in which the strapline is not appropriate. In these cases, use the logo alone. For example, signage at fire stations.

KFRS campaigns example cover
  • Strapline used as there is clear messaging in the advert to support it.
Kent Fire & Rescue reception sign
  • Strapline is not appropriate.