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Kent Fire & Rescue Service logo

What is our brand?

We work together as one team to prevent fires and keep Kent and Medway safe.

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How do I use our brand?

Used in the right way, it can support our ongoing purpose to protect and save lives.

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Examples and Inspiration

We have created a number of templates for print, digital, signage and vehicle livery.

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How do I communicate our brand

Our tone of voice unifies our brand messaging, helping to improve how we communicate.

Welcome to the Kent Fire and Rescue Service brand portal

These guidelines introduce you to the Kent Fire and Rescue Service brand and help you understand who we are. They bring clarity to our brand identity so it’s easily recognisable to everyone, and they help us to explain our beliefs and ambitions.

This resource helps everyone who works with us to respect our brand and use it consistently, and to use it as a guide to support the writing style, spelling and use of grammar for all Kent Fire and Rescue Service content.